Acclaimed 2014 Model of the Year, Cara Delevingne is the face of the Yves Saint Laurent Beauté makeup campaigns. The official announcement was made yesterday in London, during the YSL Loves Your Lips party, a digital event in the presence of Cara and streamed live worldwide. After appearing in the Yves Saint Laurent Beauté makeup campaigns in 2013 and 2014, Cara Delevingne pursues her adventure with the brand as the face for Yves Saint Laurent Beauté makeup in the 2015 print campaigns and digital films starting from January 20th. With her iconic brows and compelling eyes, Cara captured the fashion world’s attention at the age of 16, and started her modelling career in 2009. In 2011, she was already rated one of London’s 1000 most influential people by the London Evening Standard.
Very active on social medias, especially on Instagram, where Cara has more than 8 million followers. In 2014, Cara was the first top model to receive the Model of the Year award for the second time at the British Fashion Awards. Aside from modelling, Cara pursues an acting career that began in 2012 with a first role in Anna Karenina, directed by Joe Wright, starring Keira Knightley and Jude Law. She will be playing in a number of films projects in 2015. ‘I am particularly proud to represent the audacity, the modernity of the Yves Saint Laurent Beauté woman. It’s a view of femininity that I relate to and am happy to be part of,” says Cara Delevingne. ‘Cara embodies the contemporary codes of the Yves Saint Laurent Beauté woman: passionate, full of energy, on the move, a woman of today. She is one of the beauty icons of our time and we are very proud to have her as the face of our makeup campaigns,’ declares Stephan Bezy, International General Manager, Yves Saint Laurent Beauté.