Following the sell out success of the first wave of their SS15 collection in February, which featured a €20 trench coat, Lidl is launching a brand new line of lingerie, which went on sale this week. The lingerie range, called Esmara, is part of the retailer’s spring collection, called See You in Venice. A two piece bra and briefs set will cost savvy shoppers just €10.98, while an elegant negligée and kimono style robe set is a snip at only €15.98.
Customers can expect matching bra and brief sets in a variety of colours like cream with black polka dots and black with rich, dusty pink embroidery. The bras will cost €5.99 each, while the underwear is €4.99 and will be available while stocks last. The range also includes a stunning selection of negligées and matching silky, kimono style robes, priced at just €7.99 each. The See You in Venice range will also include the next wave of Lidl’s Spring Summer fashion collection. Top picks include a pretty denim dress, available in three different styles in sizes 10 – 18 €9.99 and a pair of beige ankle boots €16.99, perfect for channelling Isabel Marant’s iconic tan boots at a fraction of the cost.
Speaking about the new lingerie range, Jasmine O’Brien, Communications Manager with Lidl Ireland, said ‘We’ve seen increasing demand for affordable yet sumptuous lingerie and this new line has been designed with exactly that in mind. The range includes elegant, silk kimono-style wraps and indulgent bra and brief sets in a variety of styles and sizes that will really impress. We’re expecting items to fly off the shelves when they go on sale, so we’d advise customers to get down to stores early to snap up a bargain.’