boohoo proudly unveil their first ever design collaboration with American influencer Nadia Aboulhosn. The brand first met Nadia during a trip to New York and have worked together ever since, but it was during a recent photo shoot when the idea of creating a co branded collection was hatched. The 20 piece trend led capsule wardrobe was created by Nadia and boohoo’s dedicated design team at the brand’s HQ in Manchester and delivers a collection which is reflective of boohoo’s inclusive personality and Nadia’s strong sense of style.
Nadia Aboulhosn said ‘It has been such an amazing experience working with boohoo, they encourage me to be as creative as possible and I really appreciate that. The collection is inspired by my personal style; minimal androgynous with a touch of glamour, it’s all about body confidence and feeling strong in what you wear.’ Championing on trend fashion for all sizes, the Nadia Aboulhosn for boohoo capsule collection is set on a monochrome colour palette with pops of powder blue and cobalt with key pieces such as the blazer dress, the logo jumpsuit and the cut out asymmetrical 2 piece. The collection embraces and celebrates women with body confidence.
Suzanne Goddard, Design Manager at boohoo said ‘We are constantly striving to deliver the latest trends and key price points to our customers, so after the successful launch of boohooPLUS last year, collaboration was a natural development. This is the ultimate body confidence collection, combining new shapes with cut out detailing to create an iconic range designed and modelled by boohooPLUS ambassador, Nadia Aboulhosn.’ The collection is available in sizes UK 16-24/US 12-20 and launches exclusively at boohoo.com on March 23rd 2015.
