Penelope Cruz, Kate Winslett, Lupita N’yongo and Lily Collins in one campaign revealing and sharing proudly their ages? According to new research British women are becoming more comfortable about ageing than ever before; with only one in five admitting having lied about their age. The survey of a 1,000 women reveals that UK women believe that they are looking, and feeling younger when it comes to signs of ageing. Nearly two thirds of women now say that they are happily embracing their looks more and more as they age suggesting society as a whole is becoming less ‘youth-obsessed’.
The research, commissioned by Lancôme Advanced Génifique, also found that 30 was revealed to be the optimum age at which women felt their most confident in the way they looked. Women also stated that 29 was the age that they were most happy with the way their skin looked.
While youth was still prized, with a third of 1,000 UK women who took part in the research said they felt their most confident between the ages of 18 and 25, nearly half said they loved being 26 to 40. When asked about how they feel about their real age, 43% of women said they felt justified in shaving a few years off it because they genuinely felt younger than their birth certificates showed them to be.
However, it’s not all good news. The research also reveals that women continue to believe that there is a social stigma associated with ageing as 47% of British women state that it still exists and three in four women 77% believing current perceptions associated with ageing are the same, or in some cases even worse as they were a decade ago. Share your age with pride by using the #LoveYourAge #LancomeIreland.